The way customers discover and purchase online has fundamentally changed, including SEO. Generative AI and LLMs are no longer just "the future" - they are actively diverting traffic away from traditional search engines. Within the next few years, generative search optimisation (GEO) will continue to grow.
Imagine MEEDEA positioning your business as recommendations offered by Gemini or ChatGPT. These aren’t just clicks - they're actual recommendations thanks to our optimisations, within conversations and AI overviews.
With MEEDEA’s bespoke GEO strategies, you won’t just participate in this new era; you will dominate it.
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17/06/2024
Outstanding!!
Luke was outstanding! The team went above and beyond to create a the perfect personalised website design for my company. It has everything I could possibly want to represent myself and my company values. They were very happy to finalise any last minute details and more than happy to help with any questions or queries. Luke was brilliant and I would highly recommend!!
Dan Roberts
17/05/2024
Great experience
Great experience, would recommend anyone to use MEEDEA for web design & host services! MEEDEA took control of re-designing my new website for my new services. The whole process was stress-free for me, they were very knowledgeable and had lots of advice for my business related questions. They were on hand to offer support around the clock and were happy to make any little change request I had. Thank you so much guys, I'm really happy with how everything turned out.
Ella Louise
20/05/2024
MEEDEA have designed an amazing logo...
MEEDEA have designed an amazing logo for DataBoots - complete with light and dark modes, a favicon, in high res png/svg formats. The communication and collaboration throughout the experience was brilliant, and I highly recommend their services. Will be looking to use them in the future for branding, marketing and web design. Thanks MEEDEA!
Dan Thompson
GEO, LLMs, ChatGPT, Claude, Gemini, Perplexity… lots of new words to learn. But you shouldn’t have to learn a new language just to keep your business visible online.
Since ChatGPT’s debut in 2022, MEEDEA has been obsessed with one thing: mastering the shift in how people search. We’ve done the hard graft so you don’t have to. We offer a fully managed, ‘done-for-you’ GEO service that ensures AI engines cite your content and recommend your brand. You reap the rewards of high-intent AI traffic without ever needing to become an AI expert yourself.
LLMs crawl data very differently than traditional search engines. We overhaul your technical site structure and high-value content to make it "AI-readable." This involves implementing specific schemas and conversational data points that allow AI chatbots to easily extract, credit, and recommend your information to users.
From there, we execute our content writing strategy to write authoratitive content on your website, aligned to common prompts within your industry. Authoratitive, helpful and branded content is key to helping ChatGPT understand the areas, locations and scope you can help within.
Want to learn more how we get you into AI results? Get a free consultation with one of our digital marketing specialists today.
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Generative Engine Optimisation (GEO) is the strategic process of ensuring your brand is the primary recommendation within AI-driven search results. It encompasses the overall aim of trying to appear in responses to prompts that align with your industry.
Unlike traditional search which focuses on ranking in a list of links, GEO focuses on making your content the definitive answer provided by LLMs like ChatGPT, Gemini, Google AI Overviews and Perplexity. At MEEDEA, we use GEO to help your brand secure citations and mentions within the conversational responses that modern customers now prefer.
The primary benefit of GEO is capturing high-intent traffic in an area which is still growing. Unlike SEO, which is a tried and tested method for years, sites that are aiming to achieve results in ChatGPT is earlier in the curve. When an AI recommends your business, it acts as a trusted advisor, leading to significantly higher conversion rates compared to standard search ads.
The main benefits of assigning budget to GEO include:
Zero-click searches are not the killer of the SEO industry, it opens up a new door for the GEO industry, which allows your business to be a cited source and directly mentioned at the very top of SERPs, it's important to not miss out on this opportunity for traffic.
Optimising for ChatGPT (or GEO) requires a shift in strategy. It involves technical site adjustments that make your data "readable" for LLMs, such as using structured data and clear, conversational headings. It also requires a strong off-site presence: ChatGPT looks for consensus across the web. MEEDEA manages your digital footprint across authoritative platforms to ensure that when ChatGPT "researches" your industry, your brand is the obvious choice to recommend.
Not at all, but it is certainly changing the rules of the game. Traditional SEO is not dying; it is just evolving into a hybrid model where both search engines and AI engines play a key role in capturing organic traffic. While people still use Google for quick facts, they are moving to AI for complex queries and product recommendations. By partnering with MEEDEA, a trusted GEO agency, you ensure that your business is visible in both the classic search results and the new AI-driven chat windows.
It assists, a lot. Generative AI is a powerful tool for enhancing your traditional SEO efforts. It assists in everything from high-level keyword clustering and intent analysis to generating technical schema markup. At MEEDEA, we use AI to identify content gaps and predict search trends before they happen, allowing us to create more relevant, authoritative content that satisfies both Google’s algorithms and the requirements of LLMs.