Holistic Marketing Support for OrgShakers

Learn about a Fractional Marketing Manager 6-Month Project with OrgShakers, Covering Content Marketing, Social Media Management, Video Editing, and SEO

Over a six-month period, MEEDEA partnered with OrgShakers to deliver holistic, fractional marketing support designed to strengthen brand authority, increase visibility, and create consistency across every marketing touchpoint. Rather than operating as an external agency working at arm’s length, this engagement was structured around a Fractional Marketing Manager model, embedding one of our digital marketing specialists directly into OrgShakers’ day-to-day operations.

This approach allowed OrgShakers to access senior-level marketing capability without the overhead of a full in-house hire, while maintaining speed, flexibility, and strategic alignment.

Acting as an Embedded Marketing Lead

A key component of this project was the active involvement of one of MEEDEA’s digital marketing specialists in OrgShakers’ internal meetings. They attended regular leadership and planning sessions as the main in-house point of contact for marketing, ensuring that ideas, priorities, and decisions were translated quickly into clear marketing actions.

By sitting inside these conversations, our specialist became the central communicator for internal marketing updates, aligning stakeholders across content, social, video, and SEO. This removed friction, reduced back-and-forth, and ensured marketing activity stayed closely connected to business goals rather than operating in isolation.

This embedded presence also meant OrgShakers did not need to brief multiple suppliers or manage fragmented outputs. Marketing decisions were discussed once, clarified in real time, and executed with consistency.

Content Marketing with Strategic Depth

Content marketing formed the backbone of the engagement. OrgShakers produces a high volume of insight-led material for HR leaders, and our role was to help structure, refine, and scale that output without losing quality or credibility.

We supported the creation of long-form articles, thought leadership pieces, guides, and opinion content, ensuring everything was written with a clear audience, purpose, and distribution plan in mind. Topics were aligned with OrgShakers’ core areas of expertise and designed to build long-term authority rather than chase short-term trends.

Importantly, content was never treated as standalone. Each piece was planned with reuse in mind, feeding directly into social posts, email communications, and video content.

Social Media Management That Reinforces Authority

LinkedIn was a primary channel throughout the project. Our specialist managed content calendars, post formats, and publishing schedules, ensuring a consistent and professional presence that reflected OrgShakers’ senior positioning.

Because the same person involved in internal meetings was shaping social output, messaging stayed aligned with leadership priorities and ongoing conversations with clients. This resulted in social content that felt timely, relevant, and grounded in real business challenges, rather than generic marketing noise.

Engagement was monitored closely, with formats and messaging adjusted based on performance and audience response.

Video Editing and Repurposing at Scale

Video editing support played a growing role during the six months. OrgShakers regularly produces video content for webinars, events, and leadership commentary. Our role was to turn longer recordings into polished, platform-ready assets that could be used across LinkedIn, internal communications, and the website.

By integrating video into the wider content strategy, we helped OrgShakers extend the lifespan of existing material, increasing reach without increasing production effort.

SEO as a Foundation, Not an Afterthought

SEO was embedded throughout the engagement rather than treated as a separate activity. Blog content was structured around relevant search intent, internal linking was improved, and on-page fundamentals were consistently applied.

Because our specialist had visibility across all content planning, SEO decisions were made early, ensuring articles performed well organically while still reading naturally for human audiences.

A Fractional Model That Delivers Continuity

This six-month project demonstrated the value of a Fractional Marketing Manager approach. OrgShakers gained a dedicated marketing lead who understood their business, attended meetings, coordinated execution, and ensured consistency across channels, without the rigidity of a traditional hire.

For growing organisations that need senior-level marketing support, clear internal communication, and reliable execution, this model delivers impact quickly and sustainably.

If you would like to learn more about how MEEDEA supports organisations like OrgShakers through fractional marketing leadership, we would be happy to start the conversation.