We answer, is SEO still worth it in 2025 due to a minor yet growing conspiracy that SEO is a dying channel for businesses to use in 2025.
You've got a website, but you're not seeing much traffic, why is that? Well, there's many factors at play why your website isn't producing leads, but if you've stumbled on this article, you likely are suspecting that you're not showing up as well as you want in Google, and are wondering - is SEO worth it? Should I do SEO? You might also even be thinking... What even is SEO?
We answer all of this and more, by running through exactly what SEO is, how you can find an SEO agency that suits you, and whether SEO is still worth it in 2025.
Yes... Still worth it... but it's changed a lot.
SEO has seen a massive shift in 2025, with AI overviews, AI overviews are changing what the SEO landscape looks like, as it changes what the SERP (Search Engine Results Page) actually looks like for the end user. Now you're probably wondering, well then what's the point of writing articles, if my articles will just not be clicked on?
Well, that’s exactly the thing - SEO in 2025 isn’t just about ranking for clicks anymore (although of course a goal of SEO), it’s about visibility and authority across all search touchpoints.
AI Overviews (and other generative search features) pull from multiple high-authority sources to summarise answers directly on the results page, right at the very top. That means Google is now rewarding trust, expertise, and structured content more than ever before.
Instead of chasing vanity metrics like position one, businesses now need to focus on being the source that AI chooses to quote or reference. Articles, guides, and FAQs that clearly answer questions, use structured data, and demonstrate topical depth are the ones being surfaced and cited in these new AI-driven snippets.
So yes, SEO is still absolutely worth it - it just looks different. The game has shifted from keyword stuffing and link-building to entity optimisation, topical authority, and content clarity. If your brand consistently provides genuinely useful, expert-led content that helps users and AI understand what you do best, you’ll still win visibility, trust, and ultimately, conversions.
So now more than ever, it's worth speaking to an SEO agency to see if your strategy is working, where the gaps are and seeing if an SEO service will benefit your business. The right agency would be happy to jump on that call, see where you're at currently, and advise of your options.
Finding the right SEO agency in 2025 is less about who promises the fastest rankings and more about who understands your business and aligns with your goals.
Here’s what to look for:
Transparency over mystery. A good agency will explain exactly what they’re doing, why they’re doing it, and what results you can realistically expect. Your agency should be delivering you a monthly report, or monthly check-in to show that active effort to rank you as high as possible across your keyword landscape.
Strategy tailored to your goals. There’s no one-size-fits-all approach anymore. Whether you want local visibility, lead generation, or e-commerce growth, your agency should create a custom strategy built around your objectives and audience.
Proven results, not promises. Look for case studies with measurable outcomes - traffic increases, conversions, revenue growth - rather than generic claims like “we’ll get you to number one on Google in 10 days”. If your prospective agency is saying this... run.
Content and technical balance. Modern SEO isn’t just about keywords; it’s about combining content strategy, technical performance, and user experience. The right agency will handle all three.
Long-term partnership mindset. SEO takes time, consistency, and collaboration. Choose an agency that’s in it for the long haul and treats your success as their own.
In short, the best SEO agency for you is one that listens first, builds trust, and makes decisions backed by data - not empty guarantees.
Looking for an SEO agency that can also provide you ongoing website maintenance? At MEEDEA, we look after the whole SEO service landscape, from building the pages, managing the CMS and creating website pages on your website that will grow your business.
Whether you're a small, medium or large business - we have an SEO package to suit you, so why not book a discovery call today.